Pedro Lourenço
Associate Creative Director at Innocean Berlin
Berlin Area, Germany, Alemanha
TituloOne Accident Is Enough 1
Agência
Campanha One Accident Is Enough
Anunciante Volkswagen
Marca Volkswagen
Data da primeira Transmissão/Publicação 2018 / 4
Sector Empresarial Automóveis
Filosofia The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse. One Accident Is Enough. Stop the chain with the Automatic Post-Collision Braking System.
Tipo de Mídia Imprensa e publicações
Chief Creative Officer
Director executivo criativo
Creative Director
Director de arte
Redator
Illustrator
Retoucher

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