Titulo | One Accident Is Enough 1 |
Agência | DDB Berlin |
Campanha | One Accident Is Enough |
Anunciante | Volkswagen |
Marca | Volkswagen |
Data da primeira Transmissão/Publicação | 2018 / 4 |
Sector Empresarial | Automóveis |
Filosofia | The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse. One Accident Is Enough. Stop the chain with the Automatic Post-Collision Braking System. |
Tipo de Mídia | Imprensa e publicações |
Chief Creative Officer | Dennis May |
Director executivo criativo | Gabriel Mattar |
Creative Director | Ricardo Wolff |
Director de arte | José Filipe Gomes |
Redator | Pedro Lourenço |
Illustrator | Sebastian Pattis |
Retoucher | Zé Anderson |