| Titulo | #Paintback |
| Agência | HeimatTBWA\ |
| Campanha | #Paintback |
| Anunciante | The Legacy Store |
| Marca | The Legacy Store Berlin |
| Posted | Outubro 2016 |
| Sector Empresarial | Retalho, distribuição e cadeias de restaurantes |
| História | While most Berlin citizens welcomed refugees with open arms, radicals spread fear by spraying Nazi tags all over the city. Artists decided to take a stand. Supported by their community’s favourite paint, they encouraged people to #PaintBack. An online film, magazines, posters and workshops inspired people to reconfigure Nazi symbols into pictures of hope and good-humour. The idea went viral immediately. PaintBack spread globally. But more importantly, places of hate were turned into places of joy. |
| Tipo de Mídia | Case Study |
| Comprimento |