Titulo | First date |
Agência | J. Walter Thompson London |
Campanha | The Taste of Togetherness |
Anunciante | Mondelez International |
Marca | Philadephia |
Data da primeira Transmissão/Publicação | 2016 / 4 |
Sector Empresarial | Queijos |
Filosofia | The campaign will leverage Philadelphia’s inherent strengths and heritage of a product which delivers a cool and creamy taste that everyone loves while modernising the messaging and subject matter for its target audience. An audience who love sharing light hearted moments over food, enjoying themselves and don’t want brands to take themselves too seriously. J. Walter Thompson has created a humorous, witty and light hearted campaign featuring three lead female characters; Sofia, Maria and Claudia. |
Problema | To rekindle the love for Philadelphia by making it relevant to women today in a way that is distinctly Philadelphia. |
Tipo de Mídia | Televisão |
Comprimento | |
Director criativo | Jaspar Shelbourne |
Equipa criativa | Senan Lee |
Equipa criativa | Pansy Aung |
Broadcast Producer | Denise Connell |
Produtor assistente da agência | Edmund Thorn |
Head Of Planning | Megan Van Someren |
Planeador | Jo Scott‐Weston |
Planeador | Marina Lindsay‐Brown |
Chief Executive Officer (CEO) | Toby Hoare |
Diretor dos Negócios | Shereen Daver |
Diretor dos Negócios | Gillian Milner |
Account Manager | Lauren Carlin |
Account Manager | Morgan Collins |
Account Manager | Florence Wong |
Executivo de contas | Rachel Womersley |
Project Manager | Caroline Saines |
Planejador de Mídia | Jack Rosevear |
Agency | J. Walter Thompson Roma SSRL |
Supervisores da Agência | Laura Castellazzi |
Director de arte | Loredana Cusatis |
Redator | Anna Mochi Onori |
Produtor da agência | Valeria Della Valle |
Produtora | The Family |