Florence Wong
Account Manager at VCCP
London, Reino Unido
TituloFirst date
Agência
Campanha The Taste of Togetherness
Anunciante Mondelez International
Marca Philadephia
Data da primeira Transmissão/Publicação 2016 / 4
Sector Empresarial Queijos
Filosofia The campaign will leverage Philadelphia’s inherent strengths and heritage of a product which delivers a cool and creamy taste that everyone loves while modernising the messaging and subject matter for its target audience. An audience who love sharing light hearted moments over food, enjoying themselves and don’t want brands to take themselves too seriously.
J. Walter Thompson has created a humorous, witty and light hearted campaign featuring three lead female characters; Sofia, Maria and Claudia.
Problema To rekindle the love for Philadelphia by making it relevant to women today in a way that is distinctly Philadelphia. 
Tipo de Mídia Televisão
Comprimento
Director criativo
Equipa criativa
Equipa criativa
Broadcast Producer
Produtor assistente da agência
Head Of Planning
Planeador
Planeador
Chief Executive Officer (CEO)
Diretor dos Negócios
Diretor dos Negócios
Account Manager
Account Manager
Account Manager
Executivo de contas
Project Manager
Planejador de Mídia
Agency
Supervisores da Agência
Director de arte
Redator
Produtor da agência
Produtora

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