|Titulo||Search Racism. Find truth.|
|Campanha||Search racism. Find truth|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências|
|Legenda||Search racism. Find truth.|
|História||After witnessing the hate and inciteful comments the refugee issue was getting in Germany, FCB Zurich partnered with Refugees Welcome to create “Search racism. Find truth.” As of 9am on April 19th, anyone in Germany searching for xenophobic videos on YouTube will first be shown clips in which actual refugees rebut the subsequent prejudices in their very own way: with facts, personal anecdotes, surprising revelations and even humor. Thanks to a complex combination of channel and keyword targeting complemented by the placement of unskippable ads before very specifically selected videos, individuals looking to watch hateful videos will be unable to avoid watching the messages from refugees first.|
|Tipo de Mídia||Pre-Roll|
|Chief Creative Officer||Dennis Lück|
|Director criativo||Andy Lusti|
|Creative Director Digital||Hanja Baruschke|
|Director of Content||Emanuel Büchler|
|Director de arte||Fabian Sigg|
|Director de arte||Olivia Schläpfer|
|Director de arte||Elgee David Wee|
|Director de arte||Lia Bellini|
|Content Director||Marco Frei|
|Client Service Director||Mark Becher|
|Director de contas||Mirjam Milenkovic|
|Director de contas||Michael Hürlimann|
|Director de contas||Sharon Nehrenheim|
|Frontend Developer/Designer||Aleksandar Sofranac|
|Director of Communication Strategy||Mark Becher|
|Diretor de Estratégia||Mark Becher|
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