Dennis Lück
Chief Creative Officer at Jung von Matt/Limmat
Zurich, Suíça
TituloSearch Racism. Find truth.
Campanha Search racism. Find truth
Anunciante Refugees Welcome
Marca Refugees Welcome
Data da primeira Transmissão/Publicação
Sector Empresarial Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
Legenda Search racism. Find truth.
História After witnessing the hate and inciteful comments the refugee issue was getting in Germany, FCB Zurich partnered with Refugees Welcome to create “Search racism. Find truth.” As of 9am on April 19th, anyone in Germany searching for xenophobic videos on YouTube will first be shown clips in which actual refugees rebut the subsequent prejudices in their very own way: with facts, personal anecdotes, surprising revelations and even humor. Thanks to a complex combination of channel and keyword targeting complemented by the placement of unskippable ads before very specifically selected videos, individuals looking to watch hateful videos will be unable to avoid watching the messages from refugees first.
Tipo de Mídia Pre-Roll
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Chief Creative Officer
Director criativo
Creative Director Digital
Director of Content
Director de arte
Director de arte
Director de arte
Director de arte
Content Director
Client Service Director
Director de contas
Director de contas
Director de contas
Frontend Developer/Designer
Director of Communication Strategy
Diretor de Estratégia

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