Benjamin Perret
Directeur de la communication et des affaires publiques at Fnac Darty
Paris, França
TituloParis Aéroport
Agência
Campanha Paris vous aime
Anunciante Groupe ADP
Marca Paris Aéroports
Data da primeira Transmissão/Publicação 2016 / 4
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História When “Aéroport de Paris” became “Paris Aéroport”, it also got a new visual identity and the signature “Paris Loves You.” The aim was to ensure that the city’s airports were travellers’ first positive experience of Paris. The tone of voice had to convey romance, elegance and frivolity. “Paris loves you” is more than just a tagline: it’s a challenge to staff and management to create excellence at every touch point, from friendly service to reduced waiting times and a sense of safety.
Tipo de Mídia Televisão
Comprimento
Mercado França
Produtora
Communications Director
Director de publicidade
Business Manager
Managing Diretor
Director criativo
Director de arte
Produtor da agência
Produtor da agência
Realizador
Produtora
Pós produção Nightshift
Voz
Produção de som

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