Janet 45 - "The Book Of Ignorance"

Saatchi & Saatchi

Saatchi & Saatchi Sofia, Bulgária

2283

Titulo	The Book Of Ignorance
Agência	Saatchi & Saatchi
Campanha	The Book Of Ignorance
Anunciante	Janet 45
Marca	Janet 45
Data da primeira Transmissão/Publicação	2018
Sector Empresarial	Jornais, revistas e livros
Filosofia	The Cyrillic alphabet is about to vanish in the country where it originally came from – Bulgaria. The reason? It’s a bit inconvenient for texting. All this results in illiteracy in the population. To make Bulgarians want their alphabet back we showed them what would happen if we stopped caring about it. On May 24th, Bulgaria’s national holiday dedicated to the Cyrillic alphabet, we published the most iconic and beloved Bulgarian novel ‘Under the yoke’ entirely translated in chat slang and placed it in the largest bookstores in the country.
Tipo de Mídia	Design de coleccionáveis
Comprimento	116 seconds
Director executivo criativo	Konstantin Trendafilov
Director criativo	Petya Savova
Director criativo	Radomir Ivanov
Director de arte	Petya Savova
Redator	Petar Pacholov
Redator	Alexander Bratimirov
Designer	Kaloyan Tinchev
Director de contas	Ivan Totev
Client Director	Kristina Petrova
Planning Director	Julieta Jeleva
Illustrator	Petya Savova
Illustrator	Kaloyan Tinchev
Produtor	Kiril Gerenov
Música	Kaloyan Dimitrov
Digital creation	Robert Shunev