| Titulo | Play My Tweet |
| Agência | BBDO New York |
| Campanha | Play My Tweet |
| Anunciante | Foot Locker |
| Marca | Foot Locker |
| Posted | Abril 2016 |
| Sector Empresarial | Outros |
| História | NBA superstar James Harden was put through his paces by Foot Locker in an event that pitched his shooting skills against the Twittersphere. Fans were invited to tweet quirky challenges; these were printed on balls which were then handed to James. If he missed the hoop, he had to take the challenge. Which was how he ended up snapping a selfie with a camel, and riding a tricycle while eating ice cream and wearing a clown nose. The results were edited into short films and posted in real time. The event generated over 120 million impressions on Twitter. |
| Tipo de Mídia | Outros |
| Comprimento | |
| Empresa de produção | MacKenzie Cutler |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Director executivo criativo | Chris Beresford-Hill |
| Director executivo criativo | Dan Lucey |
| Director de arte | Martins Zelcs |
| Redator | Bryan Stokely |
| Director of Integrated Production | David Rolfe |
| Associate Director of Digital Production | Joe Croson |
| Event | Olivia Boutcher |
| Interactive producer | Eric Bloom |
| Project Manager | Michael Gentile |
| Account Manager | Troy Tarwater |
| Account Manager | Janelle Van Wonderen |
| Account Manager | Nick Robbins |
| Account Manager | Samuel Henderson |
| Digital Strategist | Rhys Hillman |
| Produtora | The Kitchen |
| Realizador | Law Chen |
| Director de fotografia | Jon Chen |
| Produtor executivo | Renee Haar |
| Produtor de linha | Jonathan Hsu |
| Event | Keith Vogelsong |
| Editor | Nick Divers |
| Produtor executivo | Sasha Hirschfeld |
| Música | Cameron Thompkins |