Chris Gilbert
Compositor at McCann London
London, Reino Unido
TituloXBOX Dead Rising 4 - Walkthrough
Agência
Campanha Dead Rising Lights
Anunciante Microsoft
Marca Xbox
Data da primeira Transmissão/Publicação
Sector Empresarial Consolas de videojogos
História Xbox had to run a launch trailer for Dead Rising 4, a Christmas-themed zombie game, at the busiest, most ad-cluttered time of year. So Xbox didn’t make a conventional trailer. Instead, the trailer was built out of Christmas lights and installed in central London. "Zombie Christmas", told a story of blood, zombies, and the return of the series' hero entirely through festive bulbs. The content wasn’t on TV or YouTube. It only existed outdoors: branded content as a physical destination.
Tipo de Mídia Eventos
Comprimento
Event
Chief Creative Officer
Chief Creative Officer
Director criativo
Director criativo
Redator
Director de arte
Director de contas
Account Manager
Executivo de contas
Executivo de contas
Planeador
Project Manager
Project Manager
Production Manager
Realizador
Empresa de design sonoro
Empresa de design sonoro
Business Manager
Designer
Designer
Designer
Produtora

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