|Titulo||XBOX Dead Rising 4 - Walkthrough|
|Campanha||Dead Rising Lights|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Consolas de videojogos|
|História||Xbox had to run a launch trailer for Dead Rising 4, a Christmas-themed zombie game, at the busiest, most ad-cluttered time of year. So Xbox didn’t make a conventional trailer. Instead, the trailer was built out of Christmas lights and installed in central London. "Zombie Christmas", told a story of blood, zombies, and the return of the series' hero entirely through festive bulbs. The content wasn’t on TV or YouTube. It only existed outdoors: branded content as a physical destination.|
|Tipo de Mídia||Eventos|
|Event||Momentum Worldwide London|
|Chief Creative Officer||Rob Doubal|
|Chief Creative Officer||Laurence Thomson|
|Director criativo||Sanjiv Mistry|
|Director criativo||Jamie Mietz|
|Director de arte||Jacob Bjordal|
|Director de contas||Tom Oliver|
|Account Manager||Isobel Barnes|
|Executivo de contas||Sophie Grierson|
|Executivo de contas||Alice Parker|
|Project Manager||Clare Prager|
|Project Manager||Paul Gillespie|
|Production Manager||Ruth Oates|
|Empresa de design sonoro||Adam Smyth|
|Empresa de design sonoro||Chris Gilbert|
|Business Manager||Nicholas Mugridge|
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