Chris Gilbert
Compositor at McCann London
London, Reino Unido
TituloSurvival Billboard - 2
Agência
Campanha Survival of the Grittiest
Anunciante Microsoft
Marca Xbox
PostedSetembro 2016
Sector Empresarial Outros
História To mark the launch of the new Tomb Raider video game, eight contestants took part in a 24-hour endurance test on a “live” billboard. The public followed the competition in real time and suggested challenges. The competitors (selected from thousands who applied online) were subjected to snow, freezing rain and intense heat. The event became a phenomenon as news channels picked up on it and viewers voted for their favourites. The survivor won an adventurous Tomb Raider themed trip.
Tipo de Mídia Case Study
Comprimento
Chief Creative Officer
Chief Creative Officer
Director criativo
Director criativo
Integrated Creative Director
Redator
Redator
Redator
Director de arte
Director de arte
Designer
Designer
Planeador
Supervisor de arte
Project Manager
Producer
Producer
Produtor executivo
Diretor dos Negócios
Director de contas
Account Manager
Executivo de contas
Studio Manager
Print Producer
Editor
Editor
Sound Engineer
Sound Engineer
Artwork
Streaming
SFX
Developer
Event Momentum
PR Agency
Agência de Mídia
Head of Integrated Production

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