Titulo | Live the Priceless Side of Music with Robbie Williams |
Agência | McCann London |
Campanha | Priceless Side of Music |
Anunciante | Mastercard International |
Marca | MasterCard |
Data da primeira Transmissão/Publicação | 2017 / 2 |
Sector Empresarial | Cartões de crédito |
História | The campaign uses the new ‘Priceless Side of Music’ tagline and features a Priceless Surprise in which a major star delivers the surprise of a lifetime to a deserving Mastercard holder. This year superstar Robbie Williams delivers the Priceless Surprise in the shape of an intimate performance for a fan who thought she was taking part in a documentary. Williams, who last year received The BRITs Icon Award, follows a number of global stars who have taken part in Mastercard’s Priceless Surprises, including Mark Ronson, Ellie Goulding, Kylie and Mary J Blige. |
Tipo de Mídia | Televisão |
Comprimento | |
Chief Creative Officer | Rob Doubal |
Chief Creative Officer | Laurence Thomson |
Director criativo | Matt Crabtree |
Director criativo | Simon Hepton |
Equipa criativa | Adam Bernet |
Equipa criativa | Rory Tregaskis |
Managing Partner | Robert Smith |
Business Leader | Tom Vick |
Director de contas | Jaclyn Kaminski |
Planeador | James Appleby |
Project Director | Richard Ross |
Produtora | Craft London |
Realizador | Blake Claridge |
Chefe de produção | Sergio Lopez |
Produtor executivo | Zara Balfour |
Production Manager | Rosanna Gouldman |
Director de fotografia | Berndt Wiese |
Sound Recordist | Ashok Kumar |
Som | Output Audio |
Editor | Max Downey |
Editor | Mike Harris |
Editor | Graham Taylor |
Mix | Adam Smyth |
Mix | Chris Gilbert |
Mix | Craft |
Grade | Framestore |
Pós produção | Andy Tusabe |
Pós produção | Craft |
Actor/celebridade | Robbie Williams |