Titulo | Visit Xbox |
Agência | McCann London |
Campanha | VisitXbox |
Anunciante | Microsoft XBOX |
Marca | XBOX |
Data da primeira Transmissão/Publicação | 2019 / 6 |
Sector Empresarial | Consolas de videojogos |
História | Video game marketing has always focused on characters, guns and explosions. How could Xbox attract a wider audience who didn’t care about the violence? What about giving them a new reason to buy games? Not to play, but to visit! Xbox transformed into a travel brand, promoting not gameplay, but the locations in games – all built around a partnership with travel guide publisher Rough Guides. The Rough Guide to Xbox was just like their travel guides to real countries, but this time the advice was for virtual worlds. |
Tipo de Mídia | Interatividade |
Comprimento | |
Chief Creative Officer | Rob Doubal |
Chief Creative Officer | Laurence Thomson |
Director executivo criativo | Jamie Mietz |
Director executivo criativo | Sanjiv Mistry |
Senior Creative | Jim Nilsson |
Senior Creative | Jacob Bjordal |
Realizador | Jim Nilsson |
Realizador | Jacob Bjordal |
Head of Strategy | Karen Crum |
Planner Director | James Appleby |
Planner Director | Fannie David |
Director de arte | Dan Howarth |
Designer | Matthew Thomas |
Designer | Nazima Motegheria |
Project Director | Clare Prager |
Project Manager | Anna Curtis |
Managing Partner | Sailesh Jani |
PR Senior Account Director | Nicole Robinson-Spaude |
Director de contas | Andrew Wynn |
Account Manager | Conor Lloyd |
Account Manager | Anastasia Imam |
Account Manager | Lucy Manning |
Executivo de contas | Eloise Thompson |
Chief Creative Officer | Rob Smith |
Chief Production Officer | Sergio Lopez |
Produtor executivo | Kin-man Ly |
Produtor | Alex Dougan |
Produtor | Jeremy Reichman |
Produção | Fire without Smoke |
Pós-produção | Craft London |