Sailesh Jani
Managing Partner at McCann London
London, Reino Unido
TituloVisit Xbox
Agência
Campanha VisitXbox
Anunciante Microsoft XBOX
Marca XBOX
Data da primeira Transmissão/Publicação 2019 / 6
Sector Empresarial Consolas de videojogos
História Video game marketing has always focused on characters, guns and explosions. How could Xbox attract a wider audience who didn’t care about the violence? What about giving them a new reason to buy games? Not to play, but to visit! Xbox transformed into a travel brand, promoting not gameplay, but the locations in games – all built around a partnership with travel guide publisher Rough Guides. The Rough Guide to Xbox was just like their travel guides to real countries, but this time the advice was for virtual worlds.
Tipo de Mídia Interatividade
Comprimento
Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Senior Creative
Senior Creative
Realizador
Realizador
Head of Strategy
Planner Director
Planner Director
Director de arte
Designer
Designer
Project Director
Project Manager
Managing Partner
PR Senior Account Director
Director de contas
Account Manager
Account Manager
Account Manager
Executivo de contas
Chief Creative Officer
Chief Production Officer
Produtor executivo
Produtor
Produtor
Produção
Pós-produção

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