Womans Right Center - "#Unwanted"

McCann Belgrade

McCann Belgrade Belgrade, Serbia

Prêmios

5933

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Womans Right Center
País: Serbia

Anunciante: Womans Right Center

Titulo	#Unwanted
Agência	McCann Belgrade
Campanha	#Unwanted
Anunciante	Womans Right Center
Marca	Womans Right Center
Posted	Agosto 2018
Sector Empresarial	Instituições, organizações não governamentais
História	In Montenegro, girls are so undervalued that women often undergo selective abortions. To provoke debate about this issue, Women's Rights Center teamed up with the national Eurovision song contest and pop star Katarina Bogicevic. The lyrics of the song featured the unspoken words of #unwanted girls who expressed their right to come into the world. The live event guaranteed huge impact and media coverage. Ironically the song came second, generating even more support.
Tipo de Mídia	Relações públicas
Comprimento	127 seconds
Director executivo criativo	Jana Savic Rastovac
Director criativo	Sandra Vujović
Digital Creative Director	Vladimir Cosic
Director de arte	Lidija Milovanovic
Director de arte	Jelena Grahovac
Director de arte	Saša Jovićević
Director de arte	Kristina Jovanović
Director de arte	Zdravko Kevrešan
Redator	Dubravka Petrović
Redator	Sandra Stojanović
Redator	Dom Butler
Designer	Bojan Čude
Director de contas	Emina Azizi
Executivo de contas	Dunja Šoškić
Media Supervisor	Jelena Roganović
Managing Diretor	Jelica Jauković
Managing Diretor	Ivan Čelebić
Deputy CEO	Olivera Perković
Chief Executive Officer (CEO)	Vladimir Dimovski
PR Director	Marija Vicic
Fotógrafo	Erik Messori
Fotografia / Illustration	CAPTA Images
Cantor	Katarina Bogićević
Compositor	Aleksandra Milutinović
Song producer	Darko Dimitrov
Produtor executivo	Chris Cartwright
Senior digital media planner	Vučić Popović
Director de tráfego	Dubravka Perišić
Chairman	Srđan Šaper
Global Executive Creative Director	Adrian Botan
Editor	Paul Jenkinson
Creative Director	Jana SaviÄ Rastovac
Creative Director	Sandra VujoviÄ
Associate Creative Director	Lidija MilovanoviÄ
COMMUNICATIONS DIRECTOR FOR CREATIVE EXCELLENCE ADRIATIC & NORDIC	Marija ViÄiÄ
Associate Creative Director	Dubravka PetroviÄ
Art Director	Jelena Grahovac
Regional Account Director	Emina Azizi
Digital Creative Director	Vladimir ÄosiÄ
INNOVATION EXCELLENCE ART DIRECTOR	Zdravko KevreÅ¡an
Art Director	SaÅ¡a JoviÄeviÄ
Managing Director	Jelica JaukoviÄ
Graphic Designer	Bojan Äude
Account Executive	Dunja Å oÅ¡kiÄ
Managing Director	Ivan ÄelebiÄ
Media Supervisor	Jelena RoganoviÄ
Digital Media Planner	VuÄiÄ PopoviÄ
Creative Traffic	Dubravka PeriÅ¡iÄ
Deputy CEO	Olivera PerkoviÄ
CEO	Vladimir Dimovski
Chairman	SrÄan Å aper
Composer	Aleksandra MilutinoviÄ
Singer	Katarina BogiÄeviÄ
Song producer	Darko Dimitrov
Senior Art Director	Kristina JovanoviÄ
Photographer	Erik Messori
Global ECD, President Creative Europe	Adrian Botan
Senior Editor & Post Production Supervisor	Paul Jenkinson
Executive Producer	Chris Cartwright
Creative Writer	Dom Butler
Copywriter	Sandra StojanoviÄ
Entrant Company	McCANN BELGRADE
Idea Creation	MCCANN PODGORICA
Idea Creation	McCANN BELGRADE
Production	MCCANN PODGORICA
Production	McCANN BELGRADE
PR	MCCANN PODGORICA
PR	McCANN BELGRADE
Media Placement	MCCANN PODGORICA
Media Placement	UM