| Titulo | Do Movies Right! |
| Agência | FoxP2 |
| Campanha | Do Movies Right! |
| Anunciante | Ster-Kinekor |
| Marca | Ster-Kinekor |
| Data da primeira Transmissão/Publicação | 2018 / 1 |
| Sector Empresarial | Cinemas e teatros |
| História | South African cinema chain Ster-Kinekor is taking on film pirates with a spot that pitches movie mercenaries as office nerds with a major power complex. Sitting aloft a throne of broken keyboards and miscellaneous IT debris, Ian rules the office like a fickle Roman emperor, dishing out dodgy .movs and mp4s to those who curry favour, cutting off supply to those who cross him. The creative from agency FoxP2 takes a smart approach to the tricky topic of piracy – rather than pass judgement on viewers, it positions the cinema as an empowering alternative to shoddy copies ad power-crazed pirates. Drawing attention to the experience of the cinema chain’s luxury auditoriums, the film urges fans to ‘Do Movies Right’. |
| Tipo de Mídia | Cinema |
| Comprimento | |
| Realizador | Grant De Sousa |
| Director de fotografia | Michael Cleary |
| Director de arte | Kezia Eales |
| Colorist | Nic Apostoli |
| Editor | Wilhelm Saayman |
| Pós-produção | The Upstairs Ludus |
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