Mike Spirkovski
Sydney, Austrália
TituloWhere The World Rides
Agência
Campanha Where The World Rides
Anunciante BikeExchange
Marca BikeExchange
Data da primeira Transmissão/Publicação 2018 / 11
Sector Empresarial Bicicletas
Filosofia The world’s largest online bike marketplace, BikeExchange, will launch their first global brand campaign today to unify the business across ten markets around the world.

The new campaign – Where the world rides – is led by a new brand film and has been developed in partnership with award winning creative agency Saatchi & Saatchi, Melbourne after their appointment as the global hub agency for BikeExchange. The campaign highlights the passion of cyclists from all over the world and how BikeExchange, as a marketplace, makes it easy for people to buy, sell and keep up to date with the latest cycling reviews and trends.

The new brand positioning is aimed at supporting the bike retail member base and driving consumer awareness and understanding of BikeExchange. The campaign will be launched digitally in all ten markets and in four languages – English, German, Dutch and Spanish.

The launch of ‘Where the world rides’ coincides with the release of new technology product innovations that are designed to better connect cycling retailers and brands with millions of bike enthusiasts from around the world. The new technology products now available on BikeExchange include webstores, enhanced data and insights on consumer usage, third party partnerships and multistore connectivity.
Tipo de Mídia Interatividade
Comprimento
Global CEO
Brand & Campaign Manager
Chief Creative Officer
Director executivo criativo
Executive Planning Director
Director criativo
Redator
Director de arte
Senior Business Director
Senior Producer
Produtor
Produtor
Produtora
Realizador
Director de fotografia
Produtor
Produtor executivo
Managing Diretor
Editor
Post-production Producer
Pós-produção

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