McDonald's - "McDonald's Star Hunt"

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Titulo	McDonald's Star Hunt
Anunciante	N/A
Marca	McDonald's
Data da primeira Transmissão/Publicação	2020 / 1
História	McDonald’s KSA was the 1st Fast food restaurant to get a license to open all night in January, which meant, no one was used to looking for an open restaurant LATE at night. So, we put our message where they couldn't miss. Up, in the night sky. Desert camping and star gazing is a Saudi ritual passed down from ancestors. So we wanted to get attention and announce that McDonald’s was open all night. Simple, we put our message where they were already looking. In nature’s biggest outdoor billboard, the night sky. And from there we took them on a star hunt, with the McDonald’s stars: the McFries Belt, The Sundae Nebula and the Big Maccer. Our very own promotion star constellations that only appear during the Saudi night… on the McDonald’s KSA mobile app. On the day of the launch, at nightfall, our 200,000 KSA app users got a notification to update their McDonald’s app. The app was now equipped with augmented reality that powered the star hunt. So if someone found the McSundae Nebula in the night sky, they could catch it and redeem it for a McSundae during the night. They then got coordinates to the nearest McDonald’s outlet and if they were already out in the desert? Yes, we delivered thanks to our integrated GPS system and desert-savvy delivery fleet.
Tipo de Mídia	Mobile
Comprimento	110 seconds
Director criativo	Saadi Alkouatli