| Titulo | Ghaneely |
| Agência | FP7/CAI |
| Campanha | Ghaneely |
| Anunciante | Orange |
| Marca | Orange |
| Data da primeira Transmissão/Publicação | 2016 / 11 |
| Sector Empresarial | Serviços de telecomunicações |
| História | Produced in the form of a music video, our creative idea was to give the Egyptian youth full control of our campaign; the same control they had when using our app, Ghaneely. Because the app gave them a wide selection of music options, artists and genres to enjoy whenever and wherever, so too did our campaign. Choreographed at a specific beat per minute, our music video was shot to ensure that any piece of music would work perfectly on the dance moves. Accordingly, our video invited our app users to choose the song they believed best fit the dance, and in doing so, create their own unique versions of our campaign. Therefore, without the engagement and participation of our audience, the campaign would cease to exist and remain music-less. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Director executivo criativo | Ahmed Hafez Youness |
| Director criativo | Rami El Kerdani |
| Director de arte | Moemen EL Siwi |
| Redator | Rana Khairy |
| Group Account Director | Sondos Effat |
| Director de contas | Raghda El Maghrabi |
| Supervisor de conta | Ramy Raafat |
| Supervisor de conta | Hatem El Rashidi |
| Digital Director | Hanaa Baghdadi |
| Digital Manager | Umar Achraf |
| Digital Project Manager | Yahia Hashem |
| Head Of Planning | Naila Fattouh |
| Planning Supervisor | Mostafa Hashish |
| Chefe de produção | Heba Radwan |
| Produtor | Inas Nagy |
| Produtor | Moayad El Shenawy |
| Realizador | Tameem Youness |
| Director de fotografia | Mihai Marius |
| Compositor | Wael Alaa |
| Produtor executivo | Fadi Fahim |
| Editor | Ahmed Asem |
| Colorist | Karim Mira |
| Sound Designer | Hosny Ali |
| Produtora | Lighthouse Film |