Titulo | Your Jersey. Your Flag. |
Agência | FP7/CAI |
Campanha | Coke Acn |
Anunciante | Coca-Cola Company |
Marca | Coke Red |
Posted | Dezembro 2016 |
Sector Empresarial | Bebidas carbonadas |
História | Rooted in this unspoken truth, our idea flourished when Coca-Cola decided to highlight a worrying observation. How were Egyptians wearing other countries’ jerseys and not their own? As silly as it seemed, as indicative as it was to so much more. Egyptians not wearing their national jerseys was a sign of apathy and disloyalty. We needed to wake Egyptians up. It was time to start wearing our jerseys again. Our message was simple, if you’re really Egyptian, you won’t wear another jersey, give us any other jersey you have, and we’ll replace it with an Egyptian one. Be it authentic or fake, any jersey could be replaced with Coca-Cola. The initiative would be a win win for all, as our consumers got their new jerseys and the collected old ones would be recycled into duvets for the homeless to use in rural areas in the Delta region. |
Tipo de Mídia | Televisão |
Comprimento | |
Director executivo criativo | Ahmed Hafez Youness |
Director criativo | Maged Nassar |
Realizador | Maged Nassar |
Director criativo | Rami El Kerdani |
Designer gráfico | Mohamed Abdel Hamid |
Business Manager | Ahmed Fayez |
Redator | Rana Kahiry |
Director de contas | Sara Sherif |
Designer gráfico | Mostafa Abdelmawla |
Redator | Sabrina Ghoneimi |
Supervisor de conta | Ahmed El Shimy |
Executivo de contas | Aslan Tarek |
Executivo de contas | Hend Ali |
Produtor | Heba Radwan |
Produtor | Inas Nagy |
Produtor | Moayad El Shenawy |
Director de arte | Assem Ali |
Director de fotografia | Ahmed Tahoun |
Produtor executivo | Begad Omran |
Produtor | Ahmed Azmi |
Produtor de linha | Naga Faied |
Colorist | Karim Mira |
Editor | Amr Rabee |
Compositor | Wael Alaa |
Sound Designer | Hosny Ali |
Guarda-roupa/estilista | Nada Adel |
Voz | Islam Hossam |
Digital Media | Hadil El Zanaty |
Digital Media | Nadine Zaitoun |
Studio Manager | Ahmed Saleh |
Associate Media Director | Salma Shedid |
General Manager | Karim Tawfik |
Media Manager | Nariman Ebrashy |
Media Manager | Yousra Badr |
Media Supervisor | Adham Gawish |