Ahmed Hafez Youness
Creative Strategist at Facebook
Cairo, Egito
TituloYour Jersey. Your Flag.
Agência
Campanha Coke Acn
Anunciante Coca-Cola Company
Marca Coke Red
PostedDezembro 2016
Sector Empresarial Bebidas carbonadas
História Rooted in this unspoken truth, our idea flourished when Coca-Cola decided to highlight a worrying observation. How were Egyptians wearing other countries’ jerseys and not their own? As silly as it seemed, as indicative as it was to so much more. Egyptians not wearing their national jerseys was a sign of apathy and disloyalty. We needed to wake Egyptians up. It was time to start wearing our jerseys again. Our message was simple, if you’re really Egyptian, you won’t wear another jersey, give us any other jersey you have, and we’ll replace it with an Egyptian one. Be it authentic or fake, any jersey could be replaced with Coca-Cola. The initiative would be a win win for all, as our consumers got their new jerseys and the collected old ones would be recycled into duvets for the homeless to use in rural areas in the Delta region.
Tipo de Mídia Televisão
Comprimento
Director executivo criativo
Director criativo
Realizador
Director criativo
Designer gráfico
Business Manager
Redator
Director de contas
Designer gráfico
Redator
Supervisor de conta
Executivo de contas
Executivo de contas
Produtor
Produtor
Produtor
Director de arte
Director de fotografia
Produtor executivo
Produtor
Produtor de linha
Colorist
Editor
Compositor
Sound Designer
Guarda-roupa/estilista
Voz
Digital Media
Digital Media
Studio Manager
Associate Media Director
General Manager
Media Manager
Media Manager
Media Supervisor

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