Audible.com - "Grow Your Mind "

WiTH COLLECTIVE

WiTH COLLECTIVE Surry Hills, Austrália

4534

Marca: Audible.com
País: Austrália

Anunciante: Audible, Inc.

Titulo	Grow Your Mind
Agência	WiTH COLLECTIVE
Campanha	Grow Your Mind
Anunciante	Audible, Inc.
Marca	Audible.com
Data da primeira Transmissão/Publicação	2017 / 8
Sector Empresarial	Serviços de diversão e lazer online
História	The ‘Grow Your Mind’ campaign was backed up by Audible-commissioned research which found that 62 per cent of Aussies want to grow their mind, but 35 per cent are unsure of how to do so. The video content focuses on readers and author characterisations in therapy discussing their issues and tackling the idea that people often struggle to fit in time for reading to get through a book. One video features a flustered Jane Austen in a bonnet with a preoccupied reader, while the other focuses on a self- help author and a busy working mum. The integrated campaign spans above and below-the-line channels including TV, cinema, digital and outdoor, plus a strong focus on publicity and social across platforms Facebook, YouTube, Twitter and Instagram. Audible.com.au worked with a host of agencies to bring the campaign to life. WiTH Collective led creative and production, media booking was handled by M2M, publicity was managed by Poem, and We Are Social led social and influencer work. To help Australians kick start their journey, Audible.com.au partnered with researchers from the Brain and Mind Centre to create The 24 Best Audiobooks to Grow the Mind. Featuring fiction and non-fiction, the literary guide was built on insights from neuroplasticity research and takes a science-based approach to smartening up.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Produtora	Photoplay Films
Director de publicidade	Sara McConkey
Director de publicidade	Melissa Gompes
Media Buy	M2M
Agência de Mídia	Poem
Social Media Agency	We Are Social
Realizador	Gary John
Produtor executivo	Oliver Lawrance
Produtor	Bonnie Fay
Pós produção	The Editors
Som	Rumble Studios