Marta Stajek
Director of Business Affairs at Johannes Leonardo
Milano, Itália
TituloOriginal is Never Finished
Agência
Campanha ORIGINAL is never finished
Anunciante adidas
Marca adidas ORIGINALS
Data da primeira Transmissão/Publicação 2018 / 1
Sector Empresarial Roupa Desportiva
História Script
At the heart of the campaign was the track, “Keep Pushin’,” which underscored everything around the campaign. Launching in January, the film was the first proclamation of this iterative creative philosophy... but it wasn’t the last. Multiple iterations of the same film appeared on social, featuring new iterations of the track, new scenes never before seen.
Entry Summary
In 2017 adidas Originals put forth their own definition of originality with a declaration that“Original is never finished.” The idea resonated the world over. But our work wasn’t finished yet.Globally, our consumer was feeling like so much of the world was falling complacent. Caught on a loop that was as frustrating as it was ineffectual. How could we use adidas Originals’ own brand of creativity to inspire creators to push on and create?We needed to cut through the dark and dire messaging that was largely assaulting our consumer with a more positive message and tone, while proving that just as our latest products(EQT, adicolor, Deerupt, Crazy, and more) are a form of creative iteration, so could their own work be an iteration of what had come before.
Brief Explanation
So much of the world has settled into a numbing complacency. Caught on a loop, refusing to change what they have the power to change. Yet for adidas Originals, each act of creation begins with an act of iteration. A reflection on the past to progress the new.To launch this idea, the Brand with the Three Stripes puts forth its next iteration of “Original isNever Finished,” featuring some of the world’s most influential creators — Dua Lipa, A$AP Ferg, Nick Young, Florencia Galarza, Luhan, and more — as each creator’s act impacts and influences the next. Scoring the film is a recreation of Inaya Day’s “Keep Pushin’,” which has been remade into a powerful electronic anthem for the long-form film, and which appears in multiple unique iterations across the various pieces of the campaign.
Tipo de Mídia Viral
Comprimento
Produtora
Director criativo
General Manager
Global VP of Brand Communications
Global Senior Director of Communications
Global Director of Social Media
Senior Manager Communications
Brand Communications Manager
Senior Director
Global Brand Marketing Operations
Creative Shoot Production
Shoot
Production Manager
Shoot
Production Manager
Shoot and Production Manager
Chief Creative Officer
Chief Creative Officer
Director criativo
Director criativo
Director criativo
Redator
Director de arte
Director de arte Head of Integrated Production
Produtor executivo
Senior Producer
Senior Producer
Associate Producer
Associate Producer Junior Producer
Producer
Producer
Director de contas
Director de contas
Supervisor de conta
Supervisor de conta
Executivo de contas
Chief Strategy Officer
Chief Strategy Officer
Associate Strategy Director
Estrategista
Director of Business Affairs
Business Affairs Manager
Chief Creative Officer
Managing Diretor
Brand Director
Account Manager
Account Manager
Senior Creative
Senior Social Media Creative
Producer
Editor
Editor
Photography Retoucher
Founder
Managing Partner
Vice President (VP)
Digital Director
Associate Director
Pós produção
Realizador
Director de fotografia
Director de fotografia
Managing Diretor
Produtor executivo
Producer
Production Service Company
Produtor executivo
Producer
Producer
Production Manager
Production Service Company
Company Owner
Managing Partner
Production Manager
Production Coordinator
Produtor de linha
Empresa de produção Exile
Editor
Additional Content Editor
Assistant Editor
Produtor executivo
Producer
Producer
Efeitos especiais
Efeitos especiais
VFX Lead
Director criativo
3D Lead
Senior Producer
Senior Producer
Associate Producer
Color Company
Colorist
Color Producer
Assistant
Design Not to Scale
Produtor executivo
Producer
Artist
Chief Creative Officer Jan Jacobs
Chief Creative Officer Leo Premutico
Creative Director, Founding Partner Ferdinando Verderi
Creative Director Wesley Phelan
Creative Director Matthew Edwards
Senior Copywriter Jeph Burton
Senior Art Director Hunter Hampton
Head of Integrated Production Dana May
Executive Producer Maria Perez
Senior Producer Tina Diep
Senior Producer Craig Keppler
Associate Producer Alexandra Olivo
Junior Producer Maddie Tiedrich
Producer Jay Jenkins
Producer (Shanghai) Joey Mok
Director Manu Cossu
Director of Photography (Los Angeles) Mattias Rudh
Director of Photography (Shanghai, Madrid, San Francisco) Alex Barber
Managing Director Charles-Marie Anthonioz
Executive Producer Valerie Romer
Producer Suza Horvat
Editor (Lead) Robert Lopuski
VFX Supervisor / VFX Lead Antoine Douadi
CD, Supervisor Corey Brown
3D Lead Ajit Menon
Entrant Company ICONOCLAST
Idea Creation JOHANNES LEONARDO
Production ICONOCLAST

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started