|Titulo||How Do You See Me|
|Agência||Saatchi & Saatchi|
|Campanha||World Down Syndrome Day 2016|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Associações de informação e de luta contra doenças|
|Filosofia||The campaign is manifested through a simple yet powerful online film titled ‘How Do You See Me?’, narrated by a girl with down syndrome describing the life she sees herself having through the eyes of an ordinary girl (played by actress Olivia Wilde). This metaphor is aimed to ignite a conversation around how those living with down syndrome see themselves and how they are sometimes disadvantaged when people pre-judge them based on their condition. People with down syndrome are often victims of discrimination, and even more than what is said about them, the way other people look at them is a common indicator of this type of prejudice.|
|Tipo de Mídia||Televisão|
|Supervisor de conta||Ciara Siegel|
|Executivo de contas||Keegan Fiertl|
|Diretor de Planejamento Estratégico||Federico Evangelista|
|Social Media Director||Shae Carroll|
|Chief Creative Officer||Jay Benjamin|
|Director criativo||Luca Pannese|
|Director criativo||Luca Lorenzini|
|Executive Creative Director/Writer||Mike Pierantozzi|
|Creative Director, Copywriter||Lauren McCrindle|
|Director de arte||Aksana Berdnikova|
|Head of Film Production||John Doris|
|Produtor executivo||Bruce Andreini|
|Director of Business Affairs||Marta Stajek|
|Director de fotografia||Reed Morano|
|Produtor executivo||Kira Carstensen|
|Chefe de produção||Hillary Rogers|
|Production Supervisor||Gilana Lobel|
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