| Titulo | Inklusion |
| Agência | J. Walter Thompson Dubai |
| Campanha | Inklusion |
| Anunciante | LBCI |
| Marca | LBCI |
| Data da primeira Transmissão/Publicação | 2016 / 11 |
| Sector Empresarial | Programas e canais de televisão e rádio |
| História | The film starts with several old veterans telling their story, how the war started and how they reacted to it, firstly. Then speak about how their dreams and ambitions were destroyed. After that, it shows the tattoo artist covering up their old militia tattoos.At the end it shows the new tattoos on the veterans' chest with the Inklusion logo. We reached NGO's related with the civil war and provide life support for the veterans, and asked around about old veterans who would be able to talk about their ordeal and experience, and be able to express what they went through. We put printed-ad posts in the main Lebanese big publications, as we were scouting for the eligible old militia veterans. We managed to achieve two old veterans from the catholic side, from different militia groups, ad one from the Muslim group. A lot of people wanted to contribute and talk about their experience, but they were scared to share and let out the information, to the point that one our interviewees asked to keep his face hidden. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director criativo | Miguel Dianda |
| Director criativo | Tomas Lavagno |
| Director executivo criativo | Marco Bezerra |
| Chefe de produção | Heather McDonald |
| Project Manager | Maria Jose Suarez Viacava |
| Director de arte | Max Elbo |
| Regional Creative Director | Nicolas Geahchan |
| Director de arte | Alaa Ghazzi |
| Head of PR | Suzanne Talhouk |
| Director of Public Relations | Lamis Kontar |
| Produtor da agência | Gilbert Nahas |
| Produtora | City Films |
| Account Manager | Nadia Nahhas |
| Realizador | Marc Hadife |
More Work
SEE ALLThe Good Note
- MARCA:
- Bou Khalil Supermarket
- AGÊNCIA:
- J. Walter Thompson MEA