Joern Welle
Executive Creative Director at la red
Berlin, Alemanha
TituloThe Adhesive Billboards That Keep Sticking In Your Mind
BriefWhen it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. They were individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape.
Agência
Campanha The Adhesive Billboards That Keep Sticking In Your Mind
Anunciante 3M
Marca 3M
Data da primeira Transmissão/Publicação 2017 / 5
Produto Extra Heavy Duty Duct Tape
Sector Empresarial Equipamento de escritório
História When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong.Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable.Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot. For poster sites where the billboard had to be put behind a glass shelter, an alternate visual was used instead that featured a printed pack shot.
Tipo de Mídia Cartaz
Comprimento
Director criativo
Director criativo
Director criativo
Director criativo
Director criativo
Redator
Director de arte
Director de arte
Director de arte
Director de arte
Produtor da agência
Designer gráfico

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