Titulo | Leader |
Agência | Venables Bell + Partners |
Campanha | West of Expected |
Anunciante | Skyy Spirits |
Marca | Skyy Vodka |
Data da primeira Transmissão/Publicação | 2014 / 8 |
Sector Empresarial | Bebidas espirituosas |
História | The “West of Expected” campaign centers on the notion that anything can be made better by re-thinking the conventional. This progressive brand voice is presented with an intelligent, tongue-in-cheek wit, ensuring that it never takes itself too seriously and always re-imagines what is possible. The humorous TV spots, directed by Mike Maguire, are on a set inspired by the galaxy itself where an eccentric host delivers lessons on the universe. Only rather than explaining the cosmic significance of a star cluster, these lessons illuminate how to make one’s evening better with a little fresh thinking as told by our host and a troop of surreal camouflaged choreographed dancers with a series of peculiar props. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Produtora | Biscuit Filmworks LA |
Empresa de produção | Final Cut |
Director executivo criativo | Paul Venables |
Realizador | Mike Maguire |
Director executivo criativo | Will McGinness |
Produtor executivo da agência | Joyce Chen |
Redator | Daniel Bonder |
Director de arte | Alex Rice |
Director assistente criativo | Eric Boyd |
Director de contas | Robert Woods |
Account Manager | Katie De La Hoya |
Produção musical | MoPhonics |
Efeitos especiais | The Mill LA |
Empresa de design sonoro | Barking Owl |
Design Director | Cris Logan |
Designer | Angie McDonald |
Director of Integrated Production | Craig Allen |
Director de fotografia | Nigel Bluck |
Produtor executivo | Colleen O'donnell |
Produtor executivo | Shawn Lacy |
Produtor de linha | Tracy Broaddus |
Editor | Matt Murphy |
Efeitos especiais | The Mill LA |
Visual Effects Producer | Kiana Bicoy |
Telecine | Sean Coleman |
Empresa de design sonoro | Michael Anastasi |
Música | MoPhonics |
Mixer | Loren Silber |