Ellis Faint
Head of Studio at McCann London
London, Reino Unido
TituloXbox Design Lab Originals: The Fanchise Model
Agência
Campanha Microsoft
Anunciante Microsoft
Marca Microsoft
PostedAbril 2018
Sector Empresarial Eletrodomésticos e áudio-visual
História Xbox Design Lab is a site that lets gamers customise controllers, but at a high price point. How could Xbox take cost out of the equation? By giving gamers ownership of their designs. Which meant they could also sell them for profit. Suddenly gamers started behaving like entrepreneurs, spotting gaps in the market and creating designs that would sell within their communities. Gamers targeted their social networks, while Xbox made bespoke ads to promote people’s designs across all its platforms.

To promote its customisable controllers, Xbox let gamers behave like entrepreneurs, taking ownership of their bespoke designs and selling them for a profit. This also meant that while they were promoting their designs, gamers were spreading the word about Xbox customisable controllers across their own social channels.
Tipo de Mídia Outros
Comprimento
President & Chief Creative Officer
President & Chief Creative Officer
Regional Creative Director
Regional Creative Director
Director de arte
Redator
Chief Strategy Officer
Planeador
EVP
Regional Business Director
Director de contas
Account Manager
Account Manager
Executivo de contas
Executivo de contas
Project Manager
Project Manager
Project Manager
Head of Design
Designer
Designer
Producer
Illustrator
Editor
Print Producer
Studio Manager
Artworker
Retocador digital
Retocador digital
Account Lead
Project Manager
Designer
Director of Communications
Legal Expertise
Social Agency
Producer
Editor
Project Manager
Snr. Global Consumer Marketing Manager

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