Charlotte Walters
London, Reino Unido
TituloThe Calendar 1
Agência
Campanha The Calendar
Anunciante Ethos travel
Marca Ethos travel
PostedNovembro 2016
Sector Empresarial Agências de viagens, operadores de turismo
História January is a busy month. For travel companies’ communications and anyone having to face the classical post-holiday workload. So, to cut through, on the first payday of 2016 we launched a print campaign comprising 5 executions tapping into these post-holiday frustrations. We created a new typography made of calendar invitations. The objective was to stay true to the look of actual calendars, look familiar, and be as legible as possible. The overloaded calendars communicated our message, manipulated to spell out words expressing that feeling a stuffed schedule can often provoke, such as ‘FML’ - screaming it’s time to get away.
Problema Ethos Travel create tailor made tours, bespoke itineraries and once in a lifetime experiences.
Tipo de Mídia Exterior
Chief Creative Officer
Chief Creative Officer
Director criativo
Director criativo
Redator
Redator
Redator
Director de arte
Director de arte
Designer
Designer
Designer
Designer
Supervisor de arte
Project Manager
Creative Producer
Director de contas
Account Manager
Executivo de contas
Print Producer

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