Charlotte Ghekiere
Project Leader at FamousGrey
Bruxelles, Bélgica
TituloPhoto Promo
Agência
Campanha Photo Promo
Anunciante De Lijn
Marca Buscompany De Lijn
Data da primeira Transmissão/Publicação 2015
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
Filosofia We turned 600 buses and trams in Flanders into driving promotional discount coupons by decorating the windows with discount flashes (-20% / -30% / -40% / -50%/-75%). • Stickers inside the bus explained how to participate. • Wait for the bus to pass the place where you want a discount for. • Then take a picture with the discount flash in front, share it using #photopromo on Instagram or via mobile website. • Every week (during 8 weeks) our jury (including Belgian IT-girl Joy Anna Thielemans) selected their 10 favorite pictures. The winners were contacted via social media. • We paid the winners the exact discount from the shop they had photographed. 
Tipo de Mídia Interatividade
Comprimento
Director criativo
Director criativo
Digital Creative Director
Diretor dos Negócios
Project Leader
Estrategista
Redator
Digital Production Director
Development
Development
Designer
UX Design
Artwork

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