Growfunding.be - "Sour"

TBWA\Brussels

TBWA\Brussels Bruxelles, Bélgica

20755

Marca: Growfunding.be
País: Bélgica

Anunciante: Growfunding.be

Titulo	Sour
Titulo (língua original)	Zuur
Agência	TBWA\Brussels
Campanha	Sour
Anunciante	Growfunding.be
Marca	Growfunding.be
Data da primeira Transmissão/Publicação	2021 / 2
Sector Empresarial	Bebidas alcoólicas
História	Sour. There is no better way to describe the feeling of closed bars in Brussels due to the COVID-19 crisis. The conviviality that we so sourely miss, the bars that are left abandoned. Difficult moments: for the bar-goers, but especially for the bar owners. It is literally five minutes before closing time. That’s why Growfunding.be launched ZUUR, a sour beer to help their bar culture stay alive. ZUUR is a unique blend of lambic, originating from Cantillon, the last Gueuze brewery in Brussels, and a blond beer from the young Brussels brewers ‘En Stoemelings’. The beer has a high acidity level and symbolises this sour period for the bars. And must therefore guide them through this crisis. With this initiative, the non-profit organization Growfunding hopes to save as many Brussels bars in trouble from permanent closure as possible. Anyone who wants to can give their favorite Brussels café a financial boost via growfunding.be/zuur. More than sixty Brussels cafés, including icons such as Au Daringman, Het Goudblommeke in Papier, Monk, Roskam and Les Brasseurs, are participating. Those who support their favorite pub will receive a voucher for the beer as a gift.
Tipo de Mídia	Integrated Media/360 Activation
Comprimento	30 seconds
Trilha sonora	Brussels State of Mind - Zwangere Guy
Produtora	CZAR
Account Management	Nicolas De Bauw
Account Management	Max Fauconnier
Account Management	Thijs Muësen
Director de publicidade	Frederik Lamote
Director de publicidade	Anne-Sofie Vandersmissen
Produtor da agência	Mieke Vandewalle
Produtor da agência	Elien De Brouwer
Director de arte	Greg Van Buggenhout
Redator	Kenn Van Lijsebeth
Redator	Thomas Driesen
Redator	Manu De Wit
Redator	Wilfrid Morin
Equipa criativa	Kenn Van Lijsebeth
Equipa criativa	Greg Van Buggenhout
Director criativo	Jeroen Bostoen
Director criativo	Thomas Driesen
Designer	Hendrik Everaerts
Designer	Olivier Verbeke
Desktop Publisher	Axel Nédée
Director de fotografia	Lieven van Baelen
Realizador	Lieven van Baelen
Illustrator	Axel Nédée
Public Relations	Anneleen Coppens
PR Agency	TBWA\Reputation
Produtor	Eurydice Gysel
Produtor	Ralph Durlinger
Som	Jan Pollet