Sony Alpha 7 - "Migration"

DDB Berlin

DDB Berlin Berlin, Alemanha

Prêmios

5332

Marca: Sony Alpha 7
País: Reino Unido

Anunciante: Sony Corporation of America

Titulo	Migration
Brief	To convey the incredible level of detail enabled by Sony's Alpha 7 camera, Framstore's VFX artists travelled to South Africa with director Dan DiFelice to track down the elusive black wildebeest. Framestore’s heritage in creature design allowed a hero wildebeest to populate an entire herd. It also gave the director maximum flexibility to compose the piece’s sequence of "impossible" shots. Other work included matte paintings, enhancing and replacing skies, and adding layer upon layer of dust and debris around the creatures.
Agência	DDB Berlin
Campanha	Migration
Anunciante	Sony Corporation of America
Marca	Sony Alpha 7
Posted	Novembro 2018
Sector Empresarial	Câmaras fotográficas e de vídeo
História	Framestore’s artists know all too well the photographer’s plight to capture ‘the impossible shot’. Working with Sony to promote the Alpha 7 camera, VFX artists from the studio’s Advertising division took to South Africa with director Dan DiFelice and his crew to track down the elusive black wildebeest - the subject of a cinematic new campaign.Framestore’s heritage in creature design came into play, with artists working to create a comprehensive hero wildebeest performance, which would be used and adapted to populate an entire herd. Knowing that a sequence of impossible shots would play in super-slow motion, the animation was re-calibrated from 25 to 4000fps before creature dynamics, lighting and rendering were applied, and composited into Phantom footage. Designed to reflect the incredible level of detail captured by the Alpha 7 on show, this hero wildebeest performance allowed director Dan maximum flexibility to compose each scene for the piece’s sequence of ‘impossible’ shots.Framestore’s artists also provided significant work to the film’s environments, channeling the atmosphere of South Africa’s landscapes into the visuals. Work included matte paintings to extend the footage where needed; enhancing and replacing skies; and adding layer upon layer of subtle dust and debris detail around the creatures, to amplify the overall drama.
Tipo de Mídia	Televisão e Cinema
Efeitos especiais	Framestore
Director criativo	Gabriel Mattar
Produtor executivo	Michael Duttenhöfer
Director de fotografia	Khalid Mohtaseb
Produtora	Tony Petersen Film GmbH
Realizador	Dan DiFelice
Producer	Simona Daniel
Produtor da agência	Jens Mecking
Editor	Christian Zimmerman
Som	Luke Atencio
Music Mix	Luke Atencio
VFX Artist	Simon Bourne
Director criativo	Ben Cronin
Efeitos especiais	Grant Walker
Efeitos especiais	Leonardo Costa
Efeitos especiais	Ahmed Gharraph
VFX Producer	Christopher Gray
CGI Rigging	Andrew Butler