Livio Basoli
Executive Creative Director at DUDE
Milan, Itália
TituloMoney makes money 1
Agência
Campanha Money Makes Money
Anunciante Communities for Development
Marca Communities for Development
PostedMai 2021
Produto Communities For Development
Sector Empresarial Acções caridade, fundações, voluntariado
História It’s common knowledge all around the world that “money makes money”: the rich are getting richer while others not. That's why people from Bulambuli, a small rural community in Eastern Uganda, who needed urgent investments, decided to hijack this well known truth by pretending to be filthy rich – and portraying it in a Kanye-level rap music video, done as a 100% Ugandan production.We ditched the traditional charity “sadvertising”, and went all in with humor. The music video was directed and produced by Wakaliwood Studios, the B-Movie Uganda based film studio. The original song was created by Ugandan rap artists: Mc Yallah, Big Ben and Jora Mc.We also created remixes with artists from all around the world, bespoke short social media videos which we tweeted to successful entrepreneurs from around the world, an online store selling ‘authentic’ 100% fake video props to boost donations and additional content pieces.
Tipo de Mídia Case Study
Comprimento
Produtora
PR Agency
Partner/Chief Creative Officer
Partner/Chief Creative Officer
Director executivo criativo
Senior Art Director
Director de arte
Redator
Project Manager
Account Manager
Produtor
Post-production Supervisor
Editor
Motion Designer
Realizador
Production Director
Music Director
Singer/Songwriter
Singer/Songwriter
Singer/Songwriter
Produtor
Mix
Fotógrafo
PR Associate Director
PR Account Director
PR Account Executive
Trade PR Director

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