| Titulo | Black Future Social Club |
| Agência | Dude |
| Campanha | Black Future Social Club |
| Anunciante | Netflix, Inc. |
| Marca | Black Mirror Season 3 |
| Posted | Junho 2018 |
| Sector Empresarial | Programas e canais de televisão e rádio |
| História | "It's totally Black Mirror" has become a shorthand way of describing dystopia following the success of the cult series. To launch the fourth season, the agency set up a unique club where entry was restricted to Instagram users with more than 1,000 followers. They paid the bill with likes provoked by their pictures of the meal. If the likes weren’t enough, they were asked to leave. For those left outside, there was a dedicated area where people could win new followers through disturbing tasks, such us entering a glass case and trying to entertain the public. Turns out everyone wants a piece of dystopia. To promote a new season of the hit series Black Mirror, this pop-up club would only accept Instagram users with 1000-plus followers. And once inside the venue, they had to pay for their dinner with images and "likes". Not enough likes and they got turfed out. Meanwhile, outside the event, people were encouraged to perform daunting tasks in the hope of attracting enough new followers to take them past the barrier to entry. If you didn't have influencer-level popularity on Instagram, you could forget about being invited to the Black Future Social Club, designed to promote a new season of the hit show Black Mirror. And even if you got inside, you got thrown out again if your live posts didn't attract enough likes. Meanwhile, those left in the cold outside tried to boost their number of followers by entertaining the crowd, often in bizarre ways. |
| História (língua original) | Netflix’s Black Mirror is a cautionary tale of our promised, near future.If the show taught us anything, is that this future seems completely broken. To launch the 4th season, we conducted an unprecedented social experiment: we imagined what an extra episode of the series would look like and we turned it into a real life experience.At the heart of this experience there was a very insightful assumption: we already live inside a Black Mirror episode.For 2 days, we opened a unique club in which the guests’ influence on social networks decided if they could get in or not. At the Black Future Social Club, clients were not selected on the basis of a dress code and they were not asked to pay with money. The entrance was restricted to Instagram users with more than 1,000 followers and they payed the bill with the likes obtained by their food pictures. If the likes weren’t enough, they were gently asked to leave the Club.The opening of the BFSC was preceded by a campaign to position it as “the bar of the future” and attract people with a passion for sophisticated locations and exclusive experiences. The result was that our experiment was packed with all sort of influencers, giving us the chance to earn tons of impressions without buying any media space.While the influential people were inside, we also provided a dedicated area where people could earn new followers through disturbing tasks, such us entering in a glass case and exposing themselves to the public's judgment. |
| Tipo de Mídia | Eventos |
| Comprimento | |
| Director criativo | Livio Basoli |
| Director criativo | Lorenzo Picchiotti |
| Redator | Nicolò Carrassi |
| Director de arte | Luca Riva |
| Director de contas | Elena Panza |
| Account Manager | Anna Norelli |
| Integrated Production Director | Matteo Pecorari |
| Event | Laura Boy |
| Produtor executivo | Ivan Merlo |
| Producer | Simone Raddi |
| Post Production Supervisor | Seba Morando |
| Editor | Daniele Dalle Piane |
| Marco de Benedictis |