Very - "It starts with a box"

St. Luke’s Communications

St. Luke’s Communications London, Reino Unido

4727

Marca: Very
País: Reino Unido

Anunciante: Very

Titulo	It starts with a box
Agência	St. Luke’s Communications
Campanha	It starts with a box
Anunciante	Very
Marca	Very
Data da primeira Transmissão/Publicação	2019 / 3
Sector Empresarial	Utensílios domésticos, decoração e jardinagem
Filosofia	The famous Very square logo once again takes centre stage at the heart of a new ad campaign for the online brand; inspired by how many of life’s milestones are marked with boxes – from posting a vote to the presentation of an engagement ring. The new 30-second ad for Very, created by St Luke’s, brings the ‘It starts with a box’ proposition to life by showing a sequence of stories where a box is the main focus, representing possibilities large and small. We see a man moving his first box into a completely empty house; a father and his small daughter joyfully playing make-believe driving in a cardboard box car; a budding romance between two pupils overseeing the ballot boxes at a school election; eventually arriving back at the man moving house – where we discover that not only is the lounge now full of boxes, but that he is joined by his heavily pregnant partner. The film finishes with a play on Very’s logo by showing a pink box which then spins to transform into the traditional pink square. It breaks on 9 March on television, video-on-demand services and social media.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Production Company	Outsider
Edit Company	Final Cut
Post Production Company	Electric Theatre Collective
Redator	Hannah Williamson
Director de arte	Joanne Boyle
Planner	Lydia Jones
Producer	Jenny Busby
Chief Creative Officer	Alan Young
Creative Partner	Julian Vizard
Diretor dos Negócios	Laura Harris
Account Director	Emily Gill-Heginbotham
Media Agency	Vizeum
Director	Chris Balmond
Director de fotografia	Will Bex
Producer	Paul McPadden
Editor	Suzy Davis
Post Production	Yourick Van Impe
Music Company	Theodore
Music Supervision	David Bass
Sound Company	Jungle
Sound Engineer	Ben Leeves @ Jungle