| Titulo | Ballantine's Space Glass |
| Agência | Havas London |
| Campanha | Balantine's Space Glass |
| Anunciante | Ballantine's |
| Marca | Ballantine's Whiskey |
| Data da primeira Transmissão/Publicação | 2015 |
| Sector Empresarial | Bebidas |
| Legenda | Inspiring a new range of drinkers for Ballantine’s |
| História | Ballantine’s is the #2 scotch whisky in the world, with ambitions to secure a top 5 position within the premium spirits category. We’re charged with finding new and innovative ways to inspire new audiences to try, experience and love the brand. “New kinds of thinkers and different ages of drinkers” is how we sum it up. |
| Filosofia | Working closely with The Open Space Agency, we developed the first ever Space Glass - a glass that enables you to drink Ballantine’s in microgravity. It works using surface tension, which pulls the whisky down to the base of the glass and then up through the helix capillary to the mouth piece. |
| Resultado | The most successful digital campaign to date for Ballantine’s 11 million film views in the first week Global press coverage from The New York Times to Playboy Editorial publication on The Space Glass Project generating 100+ pieces of coverage worldwide |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Director criativo | Andy Sandoz |
| Equipa criativa | Nick Wavish |
| Producer | Tom Hoad |
| Editor in Chief | Nigel Brown |
| Editor | Ben Moss |
| Chief Executive Officer (CEO) | Paddy Griffith |
| Diretor dos Negócios | Elisabet Jonsdottir |
| Director de contas | Ben Tolfree |