Jim Nilsson
Director criativo at Fire without Smoke
London, Reino Unido
TituloFootball decoded
Agência
Campanha Football decoded
Anunciante Microsoft
Marca Xbox / Fifa 18
PostedJunho 2018
Sector Empresarial Consolas de videojogos
História FIFA 18 was going to be a crucial game for Xbox. But rival PlayStation had bought all the FIFA marketing rights. So how could Xbox promote a game it was forbidden from talking about? Solution: it leveraged real football. In partnership with Real Madrid and a top gamer, every pass, every shot, every possible combination was transformed into the corresponding Xbox controller buttons for FIFA 18. This new language spread across audio commentary, pitch-side perimeter boards and newspaper match reports. It linked FIFA with Xbox in the minds of gamers, without ever mentioning the game.
Tipo de Mídia Case Study
Comprimento
Produtora Craft
Produtora
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Media Owner
President & Chief Creative Officer
President & Chief Creative Officer
Director criativo
Director criativo
Director de arte
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Account Manager
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Director de contas
Director de contas
Managing Partner
EVP
Senior Project Manager
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Head Of Planning
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Senior Sound Engineer
Sound Engineer
Editor
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Production Manager
Production Coordinator
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Studio Manager

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