Xbox - "Survival Billboard"

McCann London

McCann London London, Reino Unido

Prêmios

17783

Marca: Xbox
País: Reino Unido

Anunciante: Microsoft

Titulo	Survival Billboard
Brief	To mark the launch of the new Tomb Raider video game, eight contestants took part in a 24-hour endurance test on a “live” billboard. The public followed the competition in real time and suggested challenges. The competitors (selected from thousands who applied online) were subjected to snow, freezing rain and intense heat. The event became a phenomenon as news channels picked up on it and viewers voted for their favourites. The survivor won an adventurous Tomb Raider themed trip.
Agência	McCann London
Campanha	Survival of the Grittiest
Anunciante	Microsoft
Marca	Xbox
Data da primeira Transmissão/Publicação	2015 / 11
Sector Empresarial	Consolas de videojogos
História	Last week Xbox made a stir with branded entertainment project ‘Survival of the Grittiest’, a 24-hour endurance challenge promoting ‘Rise of the Tomb Raider’. Craft London, in a collaboration with m:united/McCann London, strapped eight Lara Croft fans to a billboard in Southwark, pitting them against extreme weather conditions controlled by the voting public. After a gruelling 20.75 hours, one contestant was crowned victorious.
Problema	Launch and bring attention to the gritty new Tomb Raider, all in the busiest game launch period ever.
Tipo de Mídia	Cartaz
Comprimento	111 seconds
Agency Production	Craft
Director executivo criativo	Rob Doubal
Director executivo criativo	Laurence Thompson
Director criativo	Jamie Mietz
Director de arte	Jamie Mietz
Director criativo	Sanjiv Mistry
Redator	Sanjiv Mistry
Equipa criativa	Jacob Bjordal
Director de arte	Jacob Bjordal
Equipa criativa	Jim Nilsson
Redator	Jim Nilsson
Produtor da agência	Lois Newcombe
Produtora	Momentum Worldwide
Produtora	MRM
Media Rep.	Edelman