| Titulo | Samsung Doorways |
| Agência | BBH |
| Campanha | Doorways |
| Anunciante | Samsung |
| Marca | Samsung |
| Data da primeira Transmissão/Publicação | 2018 / 8 |
| Sector Empresarial | Eletrodomésticos e áudio-visual |
| Filosofia | Consumers use a Samsung device to enter a special Doorways display area. The Family Guy game is then overlaid on the location using AR. By mapping the physical space to the virtual Family Guy house, players can walk and look around as they would in real life. Their phones acts as a lens into the interior of the Griffin’s house containing Samsung’s Intelligent Home devices. The player will then receive a series of tasks in a story narrative featuring Family Guy’s main character Peter Griffin. These tasks show how connected devices can work together to make life easier and better. |
| Tipo de Mídia | Eventos |
| Chief Creative Officer | Ian Heartfield |
| Chief Marketing Officer (CMO) | Adam Arnold |
| Director criativo | Ross Mawdsley |
| Design multimédia | Niek Van Wingerden |
| UX Designer | Amy Andrews |
| Diretor de Estratégia | Lilli English |
| Managing Partner | Carly Avener |
| Managing Partner | Joanne Liu |
| Head of Entertainment | William Swann |
| Business Leader | Claudia Wallace |
| Director de contas | Natalie Barry |
| Executivo de contas | Kate Sotheran |
| Produtor | Susan Liu |
| Produtor | Melissa Thompson |
| Assistant Producer | Shail Mehta |
| Digital Production Company | Media.Monks |
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