| Titulo | Literary critic reviews IKEA catalogue |
| Agência | Wirz |
| Campanha | Literary critic reviews IKEA catalogue |
| Anunciante | IKEA |
| Marca | IKEA |
| Posted | Novembro 2015 |
| Sector Empresarial | Utensílios domésticos, decoração e jardinagem |
| História | In this online commercial Germany`s most famous living literary critic Hellmuth Karasek reviews the new IKEA catalog 2016. He sees it as his intellectual duty to examine the book that is the world’s most circulated, with twice as many copies as the Bible printed each year. Karasek turns his faculties to the catalogue, treating it as if it’s an attempted piece of literature. Without any guidelines given by IKEA, Karasek takes his chance to criticize the book about its leading characters and statements, quoting Freud and Goethe. |
| Tipo de Mídia | Televisão e Cinema |
| Produtora | Bigfish Film Production |
| Director criativo | Caspar Heuss |
| Redator | Wolfgang Bark |
| Director de arte | Luca Schneider |
| Realizador | Sascha Kuznia |
| Producer | Sebastian Cordes |
| Produtor da agência | Sebahat Derdiyok |
| Director executivo criativo | Livio Dainese |
| Director executivo criativo | Fernando Pérez |
| Managing Diretor | Petra Dreyfus |
| Supervisor de conta | Yves Rückert |
| Director de contas | Livia Wanner |
| Marketing Manager | Marketing Manager Switzerland Mikael |
| Communications Director | Katrin Polzer |
| Communications Director | Aurel Hosennen |
| PR manager | Alexander Gligorijevic |
| Campaign Leader | Annelies Bühler |
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