Elie Trotignon
Executive Creative Director at Publicis conseil / Nurun Paris
Paris, França
TituloThe Elephant (french)
Agência
Campanha #2CTROP
Anunciante WWF
Marca Climat
PostedNovembro 2015
Sector Empresarial Meio ambiente e ecologia
História Nature doesn't discriminate. It doesn’t matter if you’re Barack Obama or a mountain fox in northern Scandinavia – we’re all equal in the eyes of global warming. We need to remind the world that this is OUR problem. Creative framework : Red colour = mercury in the thermometer = global warming = emergency Recruiting voices : In order to influence the world’s governments before the COP 21, we created a campaign to both raise awareness and enable people to take action. We created the #2CTROP (#2IsTooMuch) movement. Context :From November 30th to December 11th, the United Nations will hold a climate conference in Paris (COP 21), to achieve a universal climate agreement between all the world’s governments. Problem :Even if the COP21 is a success, it won’t be enough. In the politicians’ best case scenario, the agreement will include the goal to keep the average global temperature from rising more than 2 degrees by the end of the century.But 2 degrees is already too much.Even with just a 2 degree increase the consequences will be disastrous, from an increasing number of animal species going extinct, to more frequent natural disasters.
Tipo de Mídia Imprensa e publicações
Director criativo
Director de arte
Director de arte
Planning Supervisor
Executive Director of Integrated Production
TV production assistant
Agency TV Producer
Agency TV Producer
Produtor

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started