Titulo | Game Chaingers |
Agência | BETC Paris |
Campanha | Game Chaingers |
Anunciante | UNICEF |
Marca | UNICEF |
Posted | Novembro 2018 |
Sector Empresarial | Instituições, organizações não governamentais |
História | UNICEF took advantage of eSports’ popularity boom with Game Changers. The campaign mobilized the hyper connected community to raise awareness about the humanitarian crisis with the least support: Syrian children affected by the war. The organization invented a free donation mechanism that generates money by mining cryptocurrency while eSports players aren’t playing. With the support of the eSports influencers, gamers and teams, they raised $33 thousand without anyone donating a single penny. |
Tipo de Mídia | Web site |
Director de publicidade | Ann Avril |
Director de publicidade | Christine Chevalier |
Director de publicidade | Hubert Chaminade |
Account Manager | Catherine EMPRIN |
Account Manager | Quentin Derviso |
Director executivo criativo | Stéphane Xiberras |
Equipa criativa | David Campèse |
Equipa criativa | Tiampa Bamrounsavath |
Director de arte | Pierre Jungers |
Produtora | Make Me Pulse |
Chefe de produção | Bao Tu-Ngoc |
Creative Tech | Boris Le-Berre |
Music Creative Director | Christophe Caurret |