| Titulo | Game Chaingers |
| Agência | BETC Paris |
| Campanha | Game Chaingers |
| Anunciante | UNICEF |
| Marca | UNICEF |
| Posted | Novembro 2018 |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | UNICEF took advantage of eSports’ popularity boom with Game Changers. The campaign mobilized the hyper connected community to raise awareness about the humanitarian crisis with the least support: Syrian children affected by the war. The organization invented a free donation mechanism that generates money by mining cryptocurrency while eSports players aren’t playing. With the support of the eSports influencers, gamers and teams, they raised $33 thousand without anyone donating a single penny. |
| Tipo de Mídia | Web site |
| Director de publicidade | Ann Avril |
| Director de publicidade | Christine Chevalier |
| Director de publicidade | Hubert Chaminade |
| Account Manager | Catherine EMPRIN |
| Account Manager | Quentin Derviso |
| Director executivo criativo | Stéphane Xiberras |
| Equipa criativa | David Campèse |
| Equipa criativa | Tiampa Bamrounsavath |
| Director de arte | Pierre Jungers |
| Produtora | Make Me Pulse |
| Chefe de produção | Bao Tu-Ngoc |
| Creative Tech | Boris Le-Berre |
| Music Creative Director | Christophe Caurret |
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