Tani Corbacho
Account Manager at AMVBBDO / BBDO / MJZ
New York, Estados Unidos
TituloSnickers Live
Agência
Campanha Snickers Live Ads
Anunciante Mars, Inc.
Marca Snickers
Data da primeira Transmissão/Publicação 2017 / 1
Sector Empresarial Barras doces
História “There is a fine line between brilliance and stupidity” — and Snickers danced on it for 36 hours to generate buzz around its Super Bowl ad. The brand made history with the first 36-hour live stream with uncut and original content — ranging from appearances by big name stars such as Betty White and Adam Driver, to more obscure forms of entertainment (a cowboy counting the number of beans in a can of beans). So what kept the live stream on the right side of the line? Making users part of the show.

The first 36-hour live stream in history featured uncut and original content — with big moments featuring celebrities such as Betty White and Adam Driver, and, umm, lesser moments showing a  cowboy counting the number of beans in a can. So what kept the live stream on the right side of the line? Making users part of the show…and maybe targeting a generation that will watch just about anything.
Tipo de Mídia Televisão
Comprimento
Produtora
Account Manager
Chief Creative Officer
Chief Creative Officer
Director criativo
Director criativo
Director executivo criativo
Director executivo criativo
Director de contas
Director de contas
Head of TV
Director de contas
Executivo de contas
Music Producer
Planeador estratégico
Planeador
Produção de som
Produção de som
Empresa de design sonoro One Thousand Birds
Compositor
Producer
Producer
Produção musical
Produtor executivo
Editor
Empresa de produção
Assistant Editor
Producer
Produtor executivo
Produtor executivo
Produtor executivo
Director de fotografia
Realizador
Producer

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