Titulo | Sad Face |
Agência | Leo Burnett Chicago |
Campanha | All Day Breakfast |
Anunciante | McDonald's |
Marca | McDonald's |
Data da primeira Transmissão/Publicação | 2015 / 10 |
Sector Empresarial | Comida |
História | McDonald’s wanted to acknowledge that, for years, its customers asked for all-day breakfast and so they shall receive. New TV spots from Leo Burnett Chicago capture real-life social posts from Egg McMuffin enthusiasts when they heard the news. The campaign is designed to be a co-celebration with the hundreds of thousands of McDonald’s consumers who for years had publicly wished to order hotcakes after 10:30. The work brings a lighthearted humor to the comically enthusiastic tone McDonald’s customers used in social media. The spots juxtapose a dramatic violin concerto with monotonous dry readings of over-the-top tweets like “wuuuuuuuuuuuut?! guess who’s having McDonald’s brkfast for dinner 2night.” |
Tipo de Mídia | Televisão |
Comprimento | |
Director executivo criativo | John Hansa |
Diretor de Planejamento Estratégico | Lance Koenig |
Managing Diretor | Rich Stoddart |
Produtor executivo | Denis Giroux |
Director criativo | Brian Siedband |
Director criativo | Gordy Sang |
Director criativo | Tony Katalinic |
Director de contas | Josh Raper |
Produtor | Beth Dolnick |
Talent Manager | Linda Yuen |
Business Manager | Shirley Costa |
Managing Diretor | Catherine Davis |
Director de arte | Jill Solarczyk |
Redator | Leigh Kunkel |
Talento | Regina Gomez |
Music Producer | Alec Stern |
Director de contas | Jennifer Klopf |
Supervisor de conta | Richard Henderson |
Assistant Account Executive | E Yiwei Zhu |
Account Manager | Sue Rickey |
Diretor de Planejamento Estratégico | Anca Rhone |
Produtora | Morton Jankel Zander (MJZ) |
Pós produção | Cutters |