|Brief||LICRA is a French association dedicated to the fight against anti-semitism and other forms of racism. During the "Post Racism" campaign, an AI detected racist tweets and posts. Each racist remark was matched with an old propaganda poster carrying a similar message, and sent back to the author to illustrate the true impact of what they had shared. The posters were sourced from museums.|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Instituições, organizações não governamentais|
|História||LICRA is the leading French association dedicated to the fight against anti-semitism and other forms of racism. In France, antisemitism and racism are growing problems on social networks; they are exposed and exhibited to a wide audience with no filter.For our « Post Racism » campaign, we developed an AI to detect racist tweets and posts. Each racist remark was automatically matched with a historical propaganda poster that carried a similar message, and sent back to the author to illustrate the true impact of what they had shared.The historical propaganda posters were sourced thanks to the participation of museums. Some were adapted with today’s tweets and placed in outdoor locations and press to create an impactful print campaign. Every asset of the campaign lead to a petition to change the law and condemn online racism.|
|Tipo de Mídia||Interatividade|
|Director executivo criativo||Marco Venturelli|
|Director criativo||Elie Trotignon|
|Equipa criativa||Antoine Querolle|
|Equipa criativa||Clement Palouzier|
|Executive Director||Gaëlle Morvan|
|Account Manager||Laurent Enet|
|Account Manager||Coralie Montersino|
|Account Manager||Marie Blineau|
|Art Buyer||Marine Gleyzes|
|Art Buyer||Marion Venot|
|Director técnico||Michael Miller|
|Event Creative||Eric Esculier|
Marlon Zanatti is an ACD Copywriter. • More than a decade worki...
# +18 years track record in Communication strategy, PR, Social Me...
Portfolio : https://www.behance.net/gclarke
Agnieszka Klimczak started working in advertising when there was...
Heads of 4Creative 2012 - Now Fallon/London 2006 - 2012 TBWA/Lond...
My creative pursuits have always gotten me in trouble. Before Fac...
I was born in Israel and when I was 13 we went to Argentina, wher...
Find me at jacobi.work