|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço|
|História|| While there’s no cure for Alzheimer’s, Nescafe set out to predict and prevent the disease with memory stimulation that reconnects seniors with loved ones. Knowing that 70% of seniors now using Internet on a daily basis, Nescafe created a tool that replaces online media banners with a message and a picture taken by a relative. “Hey Grandpa, do you remember this place?” pops up on screen with a photo. In one click, seniors can reply to the sender, recreate contact, and stimulate their memories. |
Seventy percent of seniors hop online on a daily basis, making it the perfect medium to reach out to this community with a clever campaign. Nescafe created a tool that replaces online media banners with a message and a picture taken by a relative. When users click on popup photos, they can instantly reply their loved one’s message. Not only does this campaign create a social bond between generations, but regularly training and stimulating the memory can help prevent the first symptoms of Alzheimer’s disease.
|Tipo de Mídia||Interatividade|
|Chief Creative Officer||Bruno Bertelli|
|Director executivo criativo||Elie Trotignon|
|Director criativo||Kike Gutierrez|
|Executive Director||Olga Papikian|
|International Business Director||Laurent Duvivier|
|Account Manager||Camille Ghossein|
|Digital Project manager||Guillaume Ramel|
|Digital Project Executive||Vincent Capitaine|
|President & CEO production France||Pierre Marcus|
|Head of TV production||Patrick Pauwels|
|Technical manager||Pierre Houguet|
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