Romain Guilbert
Paris, França
TituloNescafé Reconnect
Agência
Campanha Nescafé Reconnect
Anunciante Nescafé
Marca Nescafé
Data da primeira Transmissão/Publicação
Sector Empresarial Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço
História While there’s no cure for Alzheimer’s, Nescafe set out to predict and prevent the disease with memory stimulation that reconnects seniors with loved ones. Knowing that 70% of seniors now using Internet on a daily basis, Nescafe created a tool that replaces online media banners with a message and a picture taken by a relative. “Hey Grandpa, do you remember this place?” pops up on screen with a photo. In one click, seniors can reply to the sender, recreate contact, and stimulate their memories.


Seventy percent of seniors hop online on a daily basis, making it the perfect medium to reach out to this community with a clever campaign. Nescafe created a tool that replaces online media banners with a message and a picture taken by a relative. When users click on popup photos, they can instantly reply their loved one’s message. Not only does this campaign create a social bond between generations, but regularly training and stimulating the memory can help prevent the first symptoms of Alzheimer’s disease.

Tipo de Mídia Interatividade
Comprimento
Production Company
Chief Creative Officer
Director executivo criativo
Director criativo
Creative
Creative
Creative
Executive Director
International Business Director
Account Manager
Digital Project manager
Digital Project Executive
President & CEO production France
Head of TV production
Producer
Producer
Director
Technical manager

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