Ed Castillo

Ed Castillo

Sole Proprietor at Brand Disposition, Inc.
Greater New York City Area, Estados Unidos

Sumário

Ed Castillo has trained in brand strategy, comms planning, and primary research for 24 years at some of the world's most awarded agencies. His most recent role was Global Chief Strategy Officer @ Arnold.

He is now available to help develop, define, deploy, and/or reinvigorate your brand strategy on a freelance basis.

Ed has built iconic brands globally and regionally and has established a winning track record in new business. Notable career accomplishments include winning 10 pitches in a row while at Chiat\Day and leading strategy for the “What Happens Here Stays Here” campaign on behalf of the Las Vegas Convention and Visitors Authority, which earned the Grand Marketer of the Year Award from Brandweek in 2004.

Ed holds an AB with honors from Amherst College and has been invited to present to the SXSW Festival in Austin, TX and the American Philosophical Association in Washington, D.C. Additionally, he completed the prestigious Commandant’s National Security Program at the U.S. Army War College. As an instructor at the Miami Ad School, Ed helped to develop and launch their Communications Planning Bootcamp in 2010.

Originally from Tucson, AZ, Ed lives in Westport, CT with his wife, daughters, and son.

Positions

Owner
Brand Disposition, Inc.
Estados Unidos
April 2018 - Present (5 anos 11 meses)
Why hire a brand strategy infrastructure when you can buy the thinking outright?

I help marketers DO something: Stand for something, build something, partner with someone, establish something, and yes, say something (meaningful). My 24 years in the business have revealed that provocations are more valuable than propositions; if your brand behaves in a way that affects me - I might consider you.

I'm available for new business consultation and partnership, brand development and deployment, insight generation, creative strategy articulation, research design/oversight/fielding, and brand visioning.

My hourly/day rates are much less costly than bad strategy.
Global Chief Strategy Officer
Boston, Estados Unidos
January 2016 - Present (8 anos 2 meses)
Responsible for the vision, administration, and delivery of Business Strategy, Brand Strategy, and Digital Strategy across 26 brands served at offices in Boston and New York.
Chief Strategy Officer, New York
New York, Estados Unidos
June 2012 - January 2016 (3 anos 7 meses)
Led strategy across all clients for 3 different CEOs over 3.7 years. In 2015 we won 10 new accounts including GoDaddy (globally), Thomson Reuters (globally), and Travelers Insurance.
svp, global strategy director
New York, Estados Unidos
February 2011 - June 2012 (1 ano 4 meses)
Global strategy lead for American Airlines during brand reinvigoration post Chapter 11 reorg.
svp, director of account planning
New York, Estados Unidos
November 2006 - February 2011 (4 anos 3 meses)
Developed brand-behavior strategies for ~$7B Omnicom Media Group agency. Brands serviced: HBO, Starbucks, Google, Gap, Old Navy, Hyatt, Havaianas, TRUTH (teens & tobacco), Glidden, Discovery Channel, Mitsubishi Motors, TLC, Siemens, Hormel/SPAM and EX (American Legacy's adult smoking-cessation campaign).
planning director
North
November 2005 - November 2006 (1 ano)
www.North.com
director of account planning
R&R Partners
October 2002 - October 2005 (3 anos)
Authored creative strategies for "What Happens Here Stays Here" and "Alibi" campaigns on behalf of the Las Vegas Convention and Visitors Authority, and led strategy efforts for several other brands in the travel/entertainment, real estate, utilities and banking categories.
director
Applied Research & Consulting
July 1998 - September 2002 (4 anos 2 meses)
Content and positioning strategy for VH1, MTV, MTV2, CBS, Univision and other clients in the new media, finance, tourism, apparel and automotive categories.
account executive
New York, Estados Unidos
June 1994 - August 1997 (3 anos 2 meses)
Lotta fail. Lotta learn.

Educação

AB cum laude

1990 - 1994 (4 anos)

Rated among Top 10 High Schools in US (US News & World Report)

1986 - 1990 (4 anos)

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