A question well asked is a question half answered. Jack didn’t write that, but as our oracle for understanding all things consumer, he well could have. It’s Jack’s research and sage-like POV that provides the underpinnings for our creative platforms. Translating Millennial motivation, conducting research and leading positioning efforts are all in a day’s work.
Rounding out his three decades of experience are tours of duty as an investigative reporter for the Minneapolis Star Tribune and a membership in good standing in the Society for American Baseball Research. Ask him for his Twins predictions. (Spoiler alert: no World Series again this year.)