| Titulo | The Not-So-Beautiful Game: England |
| Agência | J. Walter Thompson London |
| Campanha | The Not-So-Beautiful Game |
| Anunciante | National Centre for Domestic Violence |
| Marca | NCDV |
| Data da primeira Transmissão/Publicação | 2018 / 6 |
| Sector Empresarial | Acções caridade, fundações, voluntariado |
| Legenda | If England get beaten, so will she |
| História | One of the world’s most emotionally charged events – The World Cup – was hijacked to highlight an uncomfortable truth about the beautiful game. Every four years, as football fever takes hold, incidents of domestic violence surge. In the UK alone, reported incidents increase by 26% if England play and 38% if they lose. To dramatic illustrate the issue, national flags were reimagined in a way nobody could ignore. |
| Tipo de Mídia | Imprensa e publicações |
| Director criativo | Jo Wallace |
| Fotógrafo | Neil Raja |
| Director executivo criativo | Lucas Peon |
| Retocador digital | John Proudfoot |
| Designer gráfico | Rob Joyner |
| Designer gráfico | Yoshi Okubo |
| Equipa criativa | Jo Taylor |
| Equipa criativa | Maya Halilovic |
| Chefe de produção | Joseph Bassary |
| Director de contas | Sally Emerton |
| Director de contas | Fiona McGinley |
| Social Media Strategist | James Treen |
| Creative Content Strategist | Kwabena Agyeman-Mensah |
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