Virgin Active - "Virgin Active 'Go There'"

Iris

Iris London, Reino Unido

13967

Marca: Virgin Active
País: Reino Unido

Anunciante: Virgin Active

Titulo	Virgin Active 'Go There'
Agência	Iris
Campanha	Go There
Anunciante	Virgin Active
Marca	Virgin Active
Data da primeira Transmissão/Publicação	2016 / 1
Sector Empresarial	Clubes desportivos e de saúde, ginásios, balneários, centros de dietética
Legenda	Energised, exhilarated or totally blissed out… How will Virgin Active make you feel?
História	Virgin Active, the leading international health club operator, has launched its first global marketing campaign seeking to help the public to ‘Go There’ in 2017. Launched in January, the most important month in the health and fitness calendar, the campaign features beautiful real life imagery with fun animations overlaid for a unique twist on showing how great exercise can make you feel. The 'Go There' campaign, running across ten countries and four continents, aims to bring to life the way that exercise makes people feel, even though it can sometimes be tough. It positions Virgin Active as the partner to help anyone feel the positive mental, emotional and physical benefits of exercise, no matter what their workout. Tapping into the insight that music is a powerful motivator both emotionally and physically, the new campaign features an unreleased track from Tiggs da Author. The campaign creative celebrates Virgin Active’s multiple group exercise classes – including its revolutionary cycle concept The Pack, its unique approach to yoga, its functional training floor innovation, The Grid – as well as its wide range of facilities such as its pools and luxurious change rooms. It will be amplified through earned, owned and paid social media, and will appear across Sky Adsmart, broadcast and digital video on demand, cinema, out of home, mobile and social media from January onwards. Clare Gambardella, Chief Marketing Officer at Virgin Active, said: “At a time of year when there is a lot of focus on short term weight loss or fitness goals – we wanted to focus on what keeps our members motivated all year around. For many it is the fantastic feeling that exercise can inspire - whether it’s getting fired-up in a cycle class, feeling grounded in a yoga session, or the satisfaction of knowing that they’re beating their personal best on the gym floor. With our huge range of classes and fitness products, fantastic experts and outstanding clubs, we believe that everyone can leave Virgin Active feeling amazing.” Speaking about the campaign, David Prideaux, Executive Creative Director from iris said: "Global campaigns with a unique insight and a great idea are rare in any sector. This campaign has both and will elevate Virgin Active above the pack in all its markets round the world." The company also launched their new logo which is featured in this campaign. It positions the famous Virgin brand more prominently and symbolises the company’s commitment to those values that make the Virgin brand so unique. The new logo has been unveiled as new clubs opened in some of the world’s best loved cities. Health club goers in London, Bangkok, Singapore, Sydney, Cape Town and Milan have been amongst the first to see the new logo in situ, proudly displayed on clubs that showcase the brand’s continual focus on exciting innovation and design. In the UK, the logo has appeared on Virgin Active Strand and Clapham clubs - both of which have undergone major refurbishment to upgrade them into the Collection portfolio. It is also front and centre at the company’s latest Collection club in Mansion House – opened this week and joining a now 14 strong network of luxury London clubs. In the UK, the campaign will also live on social media with the hashtag #Feelit where 21 influential social content creators will take on the challenge to create long-lasting habits to 'Go There', daily, and embrace that ‘awesome’ exercise feeling with help from Virgin Active and its experts.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Mercado	África do Sul, Itália, Portugal, Espanha, Austrália
Trilha sonora	Tiggs da Author
Mais Informações	https://www.youtube.com/watch?v=2XaJWYXNwFA
Production (Agency)	Outsider
Director executivo criativo	David Prideaux
Director de arte	Jonathan McKemey
Redator	Trevor Webb
Planeador estratégico	Tom Edwards
Account Management	Julie Duffy
Produtor da agência	Aleks Zhavoronkova
Art Buyer	Lu Howlett
Fotógrafo	Alexander Rhind
Agência de Mídia	Vizeum Manchester
Realizador	Max Fisher
Director de fotografia	Jamie Ramsay
Produtor	Joseph Taussiq
Production Manager	Tom Martin
Editor	Rebbca Luff
Animação	James Duveen
Animação	Carlos de Faria
Animação	Jonathan Gallagher
Compositor	Courtney Pryce
Grade	Lewis Crossfield
Pós produção	Friends Electric
Pós-produção	Orlaith Turner
Pós-produção	Alex Webster
Produtor da agência	Alex Coughlin
Música	Earworm
Auditivo	Munzie Thind