Titulo | Baby CPR (Extended) |
Agência | BBH |
Campanha | Nursery Rhymes Inc. |
Anunciante | St John Ambulance |
Marca | St John Ambulance |
Data da primeira Transmissão/Publicação | 2016 / 1 |
Sector Empresarial | Serviços governamentais de informação |
História | Find out how to help a baby who’s not breathing with #babyCPR, taught by the stars of Nursery Rhymes Inc. – the new advert from St John Ambulance. Remember the song, in case things go wrong. Please share this film. More first aid resources for parents: http://www.sja.org.uk/NurseryRhymesInc Do you know your puffs and pumps? Nursery Rhymes Inc. have got you covered. Parents told us that their baby not breathing is the first aid emergency they fear the most. We know that parents find the thought of giving their baby CPR frightening so we’ve removed the fear factor and made it as easy as possible to learn. We’ve created a short video featuring the stars of Nursery Rhymes Inc. that shows how to give baby CPR in a reassuring unforgettable way. We want parents, grandparents and anyone who cares for infants to remember the song in case things go wrong. Please share it far and wide, so that as many people as possible know some first aid. |
Tipo de Mídia | Viral |
Comprimento | |
Som | 750mph |
Equipa criativa | Fred Rodwell |
Equipa criativa | Andy Parsons |
Director criativo | Ian Heartfield |
Diretor de Estratégia | Rowenna Prest |
Estrategista | Alana King |
Business Lead | Jon Barnes |
Director de contas | Leo Sloley |
Executivo de contas | Louisa Steele |
Produtor | Victoria Keenan |
Produtora | Blinkink |
Realizador | Becky Sloan |
Realizador | Joseph Pelling |
Song and lyrics | Baker Terry |
Song and lyrics | Joseph Pelling |
Produtor executivo | James Stevenson Bretton |
Produtor | Benjamin Lole |
Director de fotografia | Ed Tucker |
Pós produção | The Mill London |
Pós produção | Blinkink |
Editor | Joseph Pelling |
Editor | Hugo Donkin |
Empresa de produção | Blinkink |
Agência de Mídia | JAA |