Heineken - "The Jonah Lomu Machine"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irlanda

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Titulo	The Jonah Lomu Machine
Agência	Rothco, part of Accenture Song
Campanha	Rugby World Cup 2015
Anunciante	Heineken
Marca	Heineken
Data da primeira Transmissão/Publicação	2015 / 8
Sector Empresarial	Cervejas, sidras
Legenda	Heineken
História	To kick off Heineken’s global sponsorship of Rugby World Cup 2015, ROTHCO created the ‘It’s your call’ campaign. But in order to bring the campaign to life at a local level, ROTHCO also produced an online film to engage Irish consumers and ultimately, invite consumers to take part in the campaign so that they could be in with a chance to flip the coin at Ireland’s pool games. The idea behind the 'it's your call' campaign is a celebration of the unpredictable nature of rugby, so with that in mind Heineken hid Rugby’s biggest ever star, Jonah Lomu, in a tiny box in a Dublin pub. With a guest appearance from ex Ireland player, Shane Horgan who could have predicted what would go down…
Tipo de Mídia	Viral
Comprimento	123 seconds
Mais Informações	https://www.youtube.com/watch?v=mYyJQYxAVU4
Produtor da agência	Laura Ellis
Director de arte	Ray Swan
Redator	Emma Sharkey
Director executivo criativo	Alan Kelly
Diretor de Planejamento Estratégico	Shane Doyle (MCCP)
Director de contas	Grace Looney
Account Manager	Susan Nelis
Produtora	Rattle
Realizador	Matt Golding
Produtor	Conor Mulhern
Produtor executivo	Andrew Freedman
Social Manager	Eric Gasparro
Pós-produção	Rattle
Som	Mutiny
Digital Strategy	Emer Fitzgerald