Titulo | This is family |
Agência | Iris |
Campanha | This is family |
Anunciante | adidas |
Marca | Adidas Football |
Data da primeira Transmissão/Publicação | 2020 / 9 |
Sector Empresarial | Publicidade e comunicação |
Legenda | This is family |
História | Iris has released a new launch film for adidas x Arsenal’s third kit. ‘This is family’ plays on the unifying power and popularity of Arsenal’s head coach, Mikel Arteta, building the whole film around him and his ‘Team talk to the Arsenal family’, which is shown in the film to be global and diverse. The film also features women’s footballer of the year Vivianne Miedema and breakthrough academy talent Bukayo Saka alongside his own real family. Arsenal legends Kanu and Dennis Bergkamp also support the message with neat cameos. The film was directed by acclaimed director Karim Huu Do and was shot entirely during lockdown. |
Tipo de Mídia | Viral |
Comprimento | |
Edition House | Trim Editing |
Director criativo | Henry Scotland |
Director criativo | Rachid Ahouiyek |
Equipa criativa | Charlie Parker |
Equipa criativa | Jonny Marsh |
Strategy/Planning | Ben Milligan |
Senior Account Director | Theo Jenkins |
Senior Account Executive | Dyfed Thomas |
Produtor da agência | Nadia Black |
Produtor da agência | Catharine Griffiths |
Design Director | David Missen |
Mid-weight Designer | Will Timney |
Production (Agency) | Object & Animal |
Director | Karim Huu Do |
Editor | Elise Butt |
Pós produção | ETC |
Audio Post Production | 750 |
Produção de som | Soundtree Music |